Virtual CFO for electricians
You're turning over good money. So why does it never feel like enough?
You already work harder than most people in this industry ever will. The van's booked out, the jobs keep coming in, and the business looks like it's doing well. But somehow the bank balance never quite matches the effort. That gap between “we're doing fine” and “where did it all go” is not you being careless with money, rather just the numbers side of the business running on autopilot while you're out running everything else.
This is where we come for your assistance.
- Fixed-fee Virtual CFO
- Chartered Accountant
- Electricians only
- Based in Melbourne
The problem
Three things are probably costing you right now.
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Cash flow you can't actually see
The jobs are getting done. The invoices are going out. But there's never quite enough sitting in the account when you need it. You're not bad with money, you just don't have proper cash flow management in place.
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Job margins you're guessing at
You know some jobs make money and some don't, but could you say exactly which ones, and why? Without that, you're pricing on gut feel, and gut feel gets more expensive every year as materials and wages go up.
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Tax bills that come out of nowhere
Every few months a number lands in your inbox that makes you wince. No warning, no plan, just a bill you have to find room for. That's not tax being unfair. That's tax being unplanned for.
Left alone, none of this fixes itself. It just becomes normal, and normal gets expensive.
The fix
A Virtual CFO built for electricians, not spreadsheets in general.
Allure Advisory isn't your typical accounting firm, and it isn't just a bookkeeping service either. We're a fixed-fee Virtual CFO for electrician businesses: a financial advisor for electrical contractors who sits across your numbers every month, including your tax as a Chartered Accountant, and turns all of it into decisions you can actually act on.
- No more guessing on cash flow.
- No more finding out three months later that a job lost money.
- No more tax surprises.
Just a clear read on where the business stands and what to do next, from a business advisor for electricians who actually understands what running a trade business looks like, with one goal in mind: profit growth for trade businesses like yours.
Proof
Don't just take our word for it.
Luke goes well beyond just handling our tax. He gives us clarity around the more complex financial decisions, explains the detail in a practical way and provides an additional layer of advice alongside our internal management team. His understanding of electrical businesses makes the advice particularly valuable.
Luke has been a big part of getting CPW Electrical through several major changes in the business. We've been through both downsizing and upsizing, and he's helped us work out the right move each time, with a close eye on profitability along the way. His reassurance and guidance through all of it has been invaluable. Having someone who knows the numbers and the trade in your corner makes all the difference.
Being with Allure has given me the confidence to price jobs correctly and know where the business stands, so I can focus on running jobs and growing the business.
We've got a great management accountant in-house who looks after our day-to-day numbers. What we needed was someone to sit above that, and that's where Luke comes in. He works alongside our team on the complexity of tax planning and general business advice, so we're making the right calls well before year end rather than finding out after the fact. It's a different level of advice from what we can get internally, and it's given us real confidence in our decisions. If you're a bigger business that already has a finance person but wants strategic advice on top, I'd recommend Luke.
How it works
What working together actually looks like.
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We learn your business
A quick discovery session on where things stand right now and where you actually want the business to go.
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We build your monthly rhythm
Before every session, we go through your Xero, pull together a management report, and prepare the handful of numbers that actually matter that month, not a data dump.
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The 90-minute CFO review
Once a month we sit down together and go through your cash position, job profitability, key metrics, and whatever decision is on your plate right now, hiring, pricing, or reinvesting.
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Clear actions, ongoing support
You get a written summary after every session, plus a mid-month check-in, so nothing falls through the cracks.
This isn't a once-a-year meeting with your accountant. It's a financial partner in your corner every month.
The founder
Meet Luke, your Virtual CFO.
Before Allure Advisory, Luke spent years inside a big firm watching client relationships stay transactional. People showed up because the tax office made them, not because they wanted to be there. The advice stopped at compliant, and never got to growing.
He wanted to build something different: a firm people actually want to work with, not because they have to, but because they're getting real value out of it. That's what Allure Advisory is built around, using the numbers most accountants skim past to help business owners make sharper decisions and actually understand what's going on in their business.
Today, as a Chartered Accountant and CFO for electrical contractors, Luke works exclusively with electrician businesses, bringing that same thinking to every client as their Virtual CFO: fewer surprises, clearer direction, and decisions backed by numbers instead of guesswork. Think of him as the business advisor Melbourne electrician owners call when they're ready to stop guessing.
Luke Rainone Founder & Chartered Accountant, Allure Advisory
Send a message
Tell us where the numbers hurt.
Fill in a few details and Luke will get back to you within one business day — no pressure, no jargon, just a straight read on where you stand.
- 0423 748 951
- luke@allureadvisory.com.au
- Melbourne, VIC
Book your call
Ready to actually know your numbers?
Book a free intro call. No pressure, no jargon, just a straight conversation about where your business stands and whether a Virtual CFO makes sense for you.
Prefer to talk first? Call 0423 748 951 or email luke@allureadvisory.com.au.