Allure Advisory
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Virtual CFO services · Melbourne

A Virtual CFO for electricians who want more than just an accountant.

  • Higher job margins & improved cash flow
  • Confidence in every financial decision
  • In your corner every month
  • Built around the electrical trade
Book a strategy call See your dashboard
The problems we solve

If any of this sounds familiar, let's change it.

01
  • Cash always feels tight — there's work coming in, but the bank balance never quite gives you room to breathe.
  • Revenue's up, cash isn't — turnover keeps growing, yet your cash balance never seems to improve to match it.
  • Working harder for less — you're putting in longer hours without actually taking home any more money.
  • Tax keeps surprising you — the bill turns up bigger than expected, right when the cash isn't there for it.
  • Every decision is a guess — without reliable financial insight, every big call feels like a gamble instead of a plan.
What is a Virtual CFO?

A seasoned financial partner — without the full-time cost.

“Isn't this what my accountant already does?” Not really. An accountant keeps you compliant — we help you make better financial decisions, improve cash flow, increase profitability, and plan for sustainable growth.

02
Traditional accountant · Looks back

Prepares tax returns, lodges your BAS, keeps you compliant — reporting on what already happened.

Virtual CFO · Helps you move forward

Reviews performance every month, tests your assumptions, and builds a plan that shapes where the business goes next.

What your vCFO does every month

Your business, on one clear screen.

Instead of drowning you in spreadsheets, we show you the numbers that actually matter — and answer the questions you're really asking.

03
  • Will cash comfortably cover wages, suppliers and tax?
  • Which jobs actually make money?
  • Why is revenue up, but profit isn't?
  • What happens if I hire another electrician?
  • How much should I be putting aside?
  • Is the business improving every month?
The monthly CFO cycle

Every strategy meeting includes.

Every month we walk you through a visual summary of your business during our strategy meeting — so you leave with complete clarity and a practical action plan.

04
  • Business health snapshot
  • Revenue & profit review
  • Gross margin analysis
  • Cash flow review
  • Debtor management
  • Business recommendations
  • Progress since last month
  • A new action plan
  • Growth roadmap
Client story

From constant cash-flow pressure to control.

A Melbourne electrical business came to us feeling stuck. Revenue was healthy, but cash flow was under constant pressure. Within a few months they had more control over their finances, more confidence in their decisions, and a clearer path to long-term success.

05
  • More predictable cash flow
  • Better job profitability
  • Greater confidence in every business decision
  • A clear monthly action plan with agreed priorities
Ready when you are

Ready to build a better business?

Stop relying on guesswork to make important business decisions.

Book a strategy call
What is a Virtual CFO?

A seasoned financial partner — without the full-time cost.

Having a Virtual CFO is like having a seasoned financial partner on your team, without the cost of a full-time CFO. Instead of just producing reports or managing tax, a Virtual CFO works alongside you to interpret your performance, spot opportunities, and give strategic advice that drives better outcomes.

Traditional accountant

Looks back

Prepares tax returns, lodges your BAS, keeps you compliant — reporting on what already happened.

Virtual CFO

Helps you move forward

Reviews performance every month, tests your assumptions, and builds a plan that shapes where the business goes next.

"Isn't this what my accountant already does?"

Not really. An accountant keeps you compliant. Our Virtual CFO service goes beyond compliance — we help you make better financial decisions, improve cash flow, increase profitability, and plan for sustainable growth. We evaluate your performance each month, find opportunities, test assumptions, and build a detailed plan for the future — so you're steering the business forward, not just looking at where it's been.

The problems we solve

If any of this sounds familiar, let's change it.

Cash always feels tight

There's work coming in, but the bank balance never quite gives you room to breathe.

Revenue's up, cash isn't

Turnover keeps growing, yet your cash balance never seems to improve to match it.

Working harder for less

You're putting in longer hours without actually taking home any more money.

Tax keeps surprising you

The bill turns up bigger than expected, right when the cash isn't there for it.

Every decision is a guess

Without reliable financial insight, every big call feels like a gamble instead of a plan.

What your vCFO does every month

Your business, on one clear screen.

Instead of drowning you in spreadsheets, we show you the numbers that actually matter — and answer the questions you're really asking.

Cash Position
On track

"Will cash comfortably cover wages, suppliers and tax?"

Job Margins

"Which jobs actually make money?"

Profit
▲ margin

"Why is revenue up, but profit isn't?"

Forecast
+1 electrician modelled against cash & margin

"What happens if I hire another electrician?"

Tax
set aside

"How much should I be putting aside?"

KPIs
▲ improving

"Is the business improving every month?"

Every month, we walk you through a visual summary of your business during our strategy meeting. Rather than overwhelming you with spreadsheets, we focus on the numbers that matter most — cash flow, profitability, job margins, tax planning, forecasting and overall performance — so you leave with complete clarity and a practical action plan.

The monthly CFO cycle

Every strategy meeting includes

  1. 01Business health snapshot
  2. 02Revenue & profit review
  3. 03Gross margin analysis
  4. 04Cash flow review
  5. 05Debtor management
  6. 06Business recommendations
  7. 07Progress since last month
  8. 08A new action plan
  9. 09Growth roadmap
What you get

The difference a Virtual CFO makes to your business.

  1. More predictable cash flow
  2. Greater confidence in every business decision
  3. A clear financial direction
  4. Better job profitability
  5. Regular accountability
  6. Strategic guidance that challenges your assumptions
  7. A trusted adviser who knows electrical businesses
  8. Reduced financial uncertainty
  9. Improved business performance
  10. A clear monthly action plan with agreed priorities
Client story

From constant cash-flow pressure to control.

A Melbourne electrical business came to us feeling stuck. On the surface everything looked fine — revenue was healthy — but cash flow was under constant pressure. The owner had little visibility into which jobs were truly profitable, and every tax bill came as an unwelcome surprise.

Working closely with the owner, we built a proactive cash flow plan, sharper job-margin reporting, a better pricing strategy, and structured monthly reviews. Within a few months they had more control over their finances, more confidence in their decisions, and a clearer path to long-term success. Because that's what a Virtual CFO should deliver.

Good questions

Virtual CFO, answered.

Accountants prioritise compliance. A Virtual CFO's focus is improving business performance, growth and financial decision-making — working with you all year, not just at tax time.

No. We can work alongside your existing accountant — or manage your accounting and tax as well if you'd prefer it all under one roof.

Yes. We provide tax, accounting and bookkeeping services so everything stays under one trusted adviser.

Although we specialise in electricians, we also work with aspirational business owners in other trades who value smart financial guidance.

We can often start onboarding and planning within a few weeks of the first discovery call.

Every month for a strategy review, with extra support and check-ins whenever you need a hand between meetings.

We work with Xero, Tradify, ServiceM8, Simpro and other leading cloud-based business management platforms.

Proof

Electricians who stopped guessing.

Luke goes well beyond just handling our tax. He gives us clarity around the more complex financial decisions, explains the detail in a practical way and provides an additional layer of advice alongside our internal management team. His understanding of electrical businesses makes the advice particularly valuable.
★★★★★ Andrew Map Electrics
Luke has been a big part of getting CPW Electrical through several major changes in the business. We've been through both downsizing and upsizing, and he's helped us work out the right move each time, with a close eye on profitability along the way. His reassurance and guidance through all of it has been invaluable. Having someone who knows the numbers and the trade in your corner makes all the difference.
★★★★★ Chris CPW Electrical Pty Ltd
We've got a great management accountant in-house who looks after our day-to-day numbers. What we needed was someone to sit above that, and that's where Luke comes in. He works alongside our team on the complexity of tax planning and general business advice, so we're making the right calls well before year end rather than finding out after the fact. It's a different level of advice from what we can get internally, and it's given us real confidence in our decisions. If you're a bigger business that already has a finance person but wants strategic advice on top, I'd recommend Luke.
★★★★★ Sean D & T Refrigeration
Being with Allure has given me the confidence to price jobs correctly and know where the business stands, so I can focus on running jobs and growing the business.
★★★★★ Carl Priore Electrical
Having someone in my corner every month changed everything. We've grown, and the big decisions feel a lot less like guesswork.
★★★★★ Matthew Electrical business owner
Ready when you are

Ready to build a better business?

Stop relying on guesswork to make important business decisions. Book a strategy call today and discover how a Virtual CFO can help you improve cash flow, increase profitability, and build a stronger, more resilient electrical business.

Book a strategy call Call us today
  • Monthly strategy reviews
  • Built for electrical businesses
  • Zero obligation to start